SERVICES


Every business is unique. I tailor my services to best fit your business needs.  My dedication is to your vision and creating beautiful commercially successful products.

LET’S BEGIN

  • 01 | STRATEGY

    I start by understanding the business needs and aligning the design and product development process around those goals.

    Listen – Review – Plan

  • 02 | DESIGN

    I apply design critical thinking throughout the design process to create thoughtful, customer focussed products.

    Action – Problem Solve – Review

  • 03 | PRODUCT DEVELOPMENT

    From start to finish, I will take your product through the product lifecycle from idea to market launch.

    Action – Problem Solve – Review

MY SERVICES

BRAND STRATEGY

I work closely with my clients to shape the brand for the future.

IDENTITY

MARKET & TREND RESEARCH

CREATIVE DIRECTION

CREATIVE CONCEPT

I create the underlying idea or theme through mood boards, to help guide the overall design process.

VISION

IDENTITY

COLOR DIRECTION

IDEAS

As a creative thinker with an abundance of ideas. I generate, develop and communicate ideas that are truly awesome!

NEW PRODUCTS

LINE EXTENSIONS

MERCHANDISING

PRODUCT DESIGN

I design products with form and function, across a variety of materials and product categories.

HARD AND SOFT GOODS

HOME

LIFESTYLE

GRAPHIC DESIGN

I create and apply surface pattern and graphics to products and for brands

BRAND IDENTITY

PRODUCT DESIGN

PACKAGING

LICENSING

I guide you through the licensing process onboard and create proposals.

RELATIONSHIP MANAGEMENT

CONTRACT NEGOTIATION

PRODUCT DEVELOPMENT

PACKAGING DESIGN

I create gift-able packaging experiences with sustainability top of mind.

ENGINEER NEW FORMATS 

ARTWORK APPLICATION

SUSTAINABILITY

BRAND STRATEGY

Connections world-wide across a variety of products.I specialize in personalization, artisanal techniques+materials. 

PERSONALIZATION

INTERNATIONAL+DOMESTIC

ARTISAN MATERIALS

“Thanks to her beautiful designs, we've unlocked new levels of growth, partnerships, and customer satisfaction.”

— KENNY, FOUNDER, THE WANDER CLUB

  • 01 | THE WANDER CLUB

    An ongoing consulting project to review, strategize and design The Wander Club’s next phase of growth through the design and development of their travel tokens and token holders.

  • 02 | INDIGO

    A Fall 23 consulting project to elevate and evolve the OUI brand at Indigo. Tasked with adding a more sculptural and feminine aesthetic. The end goal was to bring a new bestselling serve and dinnerware collection to market.

  • 03 | SCHROON LAKE DEPT. STORE

    Brand campaign for a General Store. The new owners were looking to establish a brand identity and create a new logo.

Recent work

CLIENT LIST

ANTHROPOLOGIE

INDIGO

THE WANDER CLUB

MARKS & SPENCER

SCHROON LAKE DEPT. STORE

DAYSPRING PENS

MCGEE & CO

WHOA TRAVEL

BED BATH & BEYOND

POTTERY BARN

“She’s a consummate professional who gets “it” - which is exactly what our organization needs!”

— DANIELLE, CO-FOUNDER, WHOA TRAVEL

  • “Sarah is phenomenal to work with. Her work is always so thoughtful and insightful. It’s a highlight of my day when I get new ideas from her because they always exceed the mark. She’s a consummate professional who gets “it” - which is exactly what our organization needs!”

    Danielle, Co-Founder | WHOA Travel

  • “Working with Sarah on branded designs has been a truly amazing experience time and time again! Her ability to see the vision of the brand and concept and bring to life beautiful, sellable product designs is world class. Her personality that is full of passion and positivity makes each creative venture and conversation all the more delightful!”

    Keshi, VP of Design | Indigo

  • "Working with Sarah to redesign our hero product has been an absolute game-changer for the business. Thanks to her beautiful designs, we've unlocked new levels of growth, partnerships, and customer satisfaction. Not only is she wildly talented, dependable, and detail oriented, but she's also an absolute joy to work with. If you're lucky enough to have the chance to work with her, take it!"

    Kenny, Founder | The Wander Club

  • "I worked with Sarah on a series of products featuring my artwork. She is an excellent communicator, has fresh ideas and really helped my artwork shine. The product collection is still going strong years later, and my audience loves to purchase them as gifts for a variety of occasions. I really enjoyed working with Sarah, and highly recommend her services."

    Juliet, Artist | Juliet Meeks Design

  • "Sarah is always an absolute pleasure to work with, her professional approach and vast experience make all design projects we work on together not only successful but also a total blast! She really knows her stuff and collaborating over the years is always a joy. She listens, has good creative ideas and brings a lightness to work that we all need in the office. I value her hugely and would recommend her to anyone looking to bring a talented accomplished designer to their project."

    Lizzie Lees, Illustrator

  • "Sarah is an endless wealth of ideas in product and graphic development. She has a great sense of materials, is nimble in her process and beautifully detailed from concept sketching to technical deliverables. Her sense of joy is infectious and is a complete pleasure to work with!"

    Gia, Design Director | Anthropologie