This consulting project has utilized all of my expertise. It is one of the projects I am most proud of. Starting with business analysis and product innovation through to design, product development and finally production.

In 2022, I was tasked with re-designing The Wander Club’s hero product–a new travel token. One that is unique, colorful, collectable and of course will sell like hot cakes! The shape was to change also. Originally a washer shape, the token had to remain light, stack easily, fit on a keychain and have enough surface area to create a design.

After designing the new token shape and sharing surface design concepts for technique and manufacturing methods, I started to design the graphics. Each token is thoughtfully designed and representative of the location or theme it represents. The tiny little works of art were initially hand drawn in Adobe Illustrator, then re-worked for the enameling process.

After the initial relaunch of the ‘old’ tokens in the new style, I have spent the past few years designing new themes and adding to existing collections. Currently, there are 800 designs on the website and more to come!

You can find the full collection of designs here.

Since the new designs launched the business has increased their revenue by 65%! I continue to work with The Wander Club regularly as their resident designer.

Photographs by The Wander Club